Ad Extensions

At GFM designer, we created 100's of campaigns on various ad extensions on our campaigns which has greatly improved performance. The implementation of ad extensions is not simply to purely improve CTR but will use them to improve overall campaign performance and profitability.

Employing various ad extensions on your AdWords campaigns:

Sitelinks Extensions:

Click-Through Rate (CTR) and Quality Score are the key components of sitelinks extensions. They help to improve conversion rates by sending targeted traffic to more relevant landing pages. They often appear under the main ad content.   

Call Extensions:

Ads on mobile devices, clicking the phone number link will input it directly into their device, allowing them to contact you instantly. An ad that features a call extension will include a phone number as a clickable link within the advert.  

Local Extensions:

Businesses with a high street presence who are looking to attract physical traffic directly into the store. Additional information will be provided to users who are close to the location specified by the ad.  However, it is also very useful for displaying a full address, phone number and offering directions.

Social Extensions:

Social extensions link your Googl#e Plus page to your AdWords campaign.  This means that all the +1's you have received across your website, on search and on your ads are tallied together and displayed directly in your ad.

Mobile App Extensions:

This is brillant for businesses that have developed their own app. When users are searching Google on their smartphone or another portable device, they will be able to see and ad promoting the app your business has developed, allowing them to download it directly from the relevant source.