You Tube Advertising

It is well known now that after serving up to 4 billion videos a day, YouTube is the second most popular search engine in the world.  For PPC campaigns, it offers an incredible amount of functionality in how ads are displayed and how they are targeted.  

TrueView:

With this system in place, you will only pay when a view actually chooses to watch your advert.  This means that your marketing budget isn't wasted on random impressions because you can be confident that the person viewing the ad has made the choice to do so.

In-Stream:

In-Stream ads display your adverts in a TV-like manner as they are shown before or during the videos that are being watched on YouTube.  This unobtrusive form of YouTube advertising encourages the user to click on your ad with impairing their enjoyment of the video.

Mobile:

More than 400 million videos are watched on YouTube via mobile devices everyday via portable devices such as smartphones or tablets.  By integrating mobile into your YouTube advertising campaign, you can have your ad displayed to an exponentially increasing number of viewers.

First Watch:

With First Watch integrated into your YouTube advertising campaign, your advert will be the first one seen by users viewing a YouTube Partner video.  This is a great way to ensure that your advert is making an impression.

Other forms of advertising on YouTube include display ads, homepage ads and overlay ads, and combined with the bespoke YouTube Analytics platform, it has become one of the most effective advertising channels on the web.