Local PPC

As a local advertiser, starting an SEO campaign in your local market is typically built on the strength of your keyword research. Say you are an insurance agent, do more people use car or auto when searching for auto insurance? Do people use "city/town keyword", "city/town, state, keyword", "zip code keyword"?

We apply local filters to any campaigns, and ensure that only the most relevant traffic is being shown your ads. With our advanced online tracking tools, we are able to identify which ads are bringing the most traffic into your site from local areas, and which ones are generating the highest percentage of conversions. Equipped with this information we are able to fine-tune your campaign so it is constantly running at the optimal level.

The beauty of starting your PPC/ adwords campaign is that you can not only keep it running if it's profitable for you, rather than it just being a proving ground for keywords, but you are able to discover keywords and keyword groups that are profitable and have enough search volume to where an investment into SEO is worthwhile.

Local search, by definition (since it is roughly a quarter of the search market), is on the lower end of the volume pole but in comparsion to a local business's resources and reach the volume is typically relative to that of keywords for a national company pursuing non-local keywords country wide.

Local PPC might be particularly effective for businesses whose specific focus is on a single regional area, or if they run a retail store in that area. Through these highly targeted local PPC ads you are making search engines users aware that the service or product they desire is right on their doorstep, and our regular quality assurance test will make sure that these ads aren't going to waste.

Showing your local business ads to search engine users in your area is a fantastic way to build brand presence both online and offline in a cost effective manner. GFM designer have both the technology and expertise in place to build you a fantastic local PPC campaign.