Ressurect SEO

Is SEO Important for an online business? Louis & Alvin discuss SEO, many bloggers claim its a dead art! Yeah, SEO is constantly changing. One needs to be abreast of all the changes. Its not dead but challenging!.

Louis:

Yeah, SEO is constantly changing. One needs to be abreast of all the changes. Its not dead but challenging!.

Alvin:

Exactly, there are many different opinions in the industry to stay on top of the game. Its continously evolving. 

Louis:

If your idea of SEO is spammy, content which has no relvance to your website. Google penalises you for black hat techniques. Then SEO is a dead art! SEO is more diverse and broader. Its a science. 

Alvin:

Years ago, there was emphasis on meta keywords. This was misued and many webowners began to spam to rank their sites effectively. Search engines ditched all the old factors and updated new influences on how well a website is ranked? Google with the recent updates is prioritising sites by encouraging relevant content. There are literally hundreds of factors that influence how a website is ranked, for good or bad. Google decided to get rid of the meta keywords tag as a signal to the industry. The Google Exact Match Domain (EMD) update is a result of spamming which current within the industry.

Louis:

This is a profound move forward which is changing the level playing game. Domains are being penalised  as this is a common practice. 

Alvin

In September/October when it came out, if your website is low quality and had an EMD in the domain name, these two factors will place your website at risk. 

Louis:

So something like 'web-design-cheltenham', those kind of domains?

Alvin:

Yeah, yeah, 'cheap-hotels-surrey', anything like that, where you're not really referencing your brand.

I mean, Google is quite unclear about exactly how it goes about penalising. So on that note, the announcement was that the emphasis was on the pairing of an EMD with poor quality content. So for me, just try and see it as Google would see it, Google might flag up an EMD as a first step, but then ask the question 'is this a poor, or high quality website?'.

If it is a good quality website, for a genuine purpose, it's not got any suspicious links or anything like that, I think that Google should, in theory, bypass that site and it should be fine. But if they find that it's an EMD, poor quality site, suspicions SEO stuff going on, then a website is at risk.

And that particular update, was one where, I saw the update, and within a couple of weeks I am picking up a magazine and seeing an article with the title 'SEO is Dead', and I thought, 'Oh Gosh, not again, here we go'.

Louis:

I actually think that, especially with the latest update from Google, I think that the update is a positive update from Google. They are penalising poor quality content which is good for the internet. It gives a boost to genuine websites, who don't practice the unethical SEO techniques and put genuinely good, unique content out there . Google will reward you for that.